SEO · Proposal template
SEO proposal template
SEO is invisible until it works, so the proposal has to make the value tangible up front — and set honest expectations on timeline.
What goes in a great seo proposal
- Overview— restate the client's goal so they feel understood from line one.
- Approach— how you'll deliver, in clear phases that make invisible work feel worth paying for.
- Scope & deliverables — exactly what's included, so nothing is assumed. For example: Technical SEO audit, keyword strategy, on-page optimization for 10 pages, monthly tracking, 6-month engagement.
- Timeline & investment — pricing framed as value, mapped to a realistic schedule.
- Next steps — a simple, low-friction way to say yes.
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